Press Release: 06 May 2011

Letter -  PR Week

Communication key to unlocking use of nanotechnology

New consumer research unveiled last week (21 April 2011)  by the Food Standards Agency (FSA) demonstrated the importance of transparency and clear communication in further building public confidence in the use of nanotechnology in food as a means to feeding and nourishing our growing planetary population.

This research is something of a green light for the food industry, at least in terms of seeking public opinion.  It also shows that, when UK consumers are given detailed information about the use of nanotechnology in foods, they can identify and accept the potential benefits.

The challenge now for communications professionals in the food industry is to replicate this transfer of information to the wider public, and other stakeholders, to continue to deliver clear, structured communication of key milestones as nanotechnology becomes more established. 

The call for transparency echoes the conclusions of a communications-focused White Paper we recently published on this very topic.