During an incident or crisis period, key spokespeople will need to rehearse messages and develop a positioning. Saying nothing is rarely, if ever, an option. Even if the crisis is not yet full blown, you need to have your story clear and be prepared to take questions on it.
Razor has media trained clients all over the world and coached senior spokespeople to deal with highly complex issues in front of the camera. You’ll get practical tips and support every step of the way, whether it’s a controversial corporate issue, a major structure change in your multi-national or a product recall that is testing consumers’ trust.
