Razor - a communications consultancy, specialising in crisis, risk & issues management
  • Home
  • Our Network & Partners
  • Services
  • Approach
  • Training & Coaching
  • People
  • Alliances
  • Track record
  • Crisis & Issues
  • News
  • Insights
  • Opportunities
  • Contact Us
Razor - a College Hill Company

Services - protecting reputation

Prepare

Audit/health check

Risk assessment

Scenario planning

Positioning development

Manual development

Resource creation

Training

Simulations

Issues monitoring

Influencer relations

Media relations

Handle

Strategy and facilitation

Crisis centre coordination

Partner coordination

Press office support

Internal communications

External communications

Risk reviews

Crisis media training

Crisis team coaching

Repair

Debrief and evaluation

Procedure and resource review

Relaunch and remedial communications

Refresher media training

Strategy development

« Return to Crisis & Issues Wheel

Influencer relations

Building relationships with key stakeholders – both internal and external – is the equivalent of setting up a savings account that you can dip into on a ‘rainy day’. We’ll work with you to identify the audiences you need to communicate with, develop positioning on the key issues most relevant to them and develop communications plans for reaching them in a motivating way.

Previous work of this nature includes developing outreach programmes to UK dentists prior to the hotly debated launch of Ribena Toothkind for SmithKline Beecham and instigating briefing programmes to health professionals on the CJD issue for Bio Products Laboratory, the blood products company.