Our core expertise is media relations - in fact, many of us are former journalists. We are well versed in leading very busy press offices, whether it be dealing with a national product recall or another headline-grabbing story. Sometimes, we can also act as one of your official broadcast spokespeople.
Drafting materials and liaising with journalists is a matter of experience and sensitivity to all the issues and potential news-gathering quirks. The aim may be to get our facts across or to convince the media there is no story to run: we always give realistic advice on what is feasible and how the media will react.