Introduction to PR

A one-day workshop giving the basics - ideal for sales and marketing teams, or for people new to an in-house PR department.

Creating internal communications

How to plan and implement an effective internal communications programme.

Change management

Understanding how change affects people, how to communicate change effectively and how to provide PR support to a change management programme. Modernist and post-modernist theories are applied in a practical and invigorating way to often complex situations.

Planning and evaluation

The best PR programmes are developed with clear objectives in mind – but how do you measure their effectiveness? Find out how with this half-day workshop.

Pitching to the media

You’ve got a story, you’ve written a press release – so how do you get coverage? Practice your technique on a working journalist and get some inside knowledge to increase your chance of getting column inches.

Effective brainstorming

A one-day workshop to provide you with tools and techniques to channel creativity and manage brainstorms efficiently.

Planning photography

Practical advice on everything from choosing the right photographer for your project to getting the shots you need. This half-day session includes a talk from a seasoned press and PR photographer.