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Services - building reputationWe offer a range of communications services aimed at building the reputation of your product, service, company or brand.We work with you to define your business objectives, and only then develop a communications strategy and tactics to support those objectives. Whether the focus be internal audiences, external shareholders, or both, we'll develop a plan to help you reach all your targets with the right messages. Strategy development
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Positioning adviceHow can you differentiate your company, products or services? How can you take the best of what you do and use it to generate a leading position in your arena – even if you don’t have the biggest value or volume share of your market? Knowing what to express and how to express it is often the most challenging element of a communications programme, particularly if the topic is sensitive. Razor provides consultancy to help clients define a core positioning that is not only credible, but compelling to different audiences. |